NMCT AB Selects Agency for Branding, Creative and Public Relations Expertise

SAN FRANCISCO - March 13, 2006 - Loomis Group, an independent, integrated marketing agency, announced today that it was chosen as the Agency of Record by Sweden-based NMCT AB for a fully integrated, direct-to-the-consumer recruitment campaign as part of an American diabetes prevention clinical trial. A global pharmaceutical company sponsors the trial and the study group will be selected after screening of more than 200,000 Americans.

“We chose the Loomis Group for our extensive branding, creative and public relations endeavor due to its demonstrated award-winning results with its medical clients, breadth of creativity and enthusiasm,” said Göran Gannedahl, president of NMCT. “Diabetes is a growing concern that deserves more attention across the world, and we’re excited to be a part of the exploration for new therapies. Loomis Group will help us locate prospective patients and craft messages that will resonate with them, and enable us to conduct a successful clinical trial for our client.”

The American Diabetes Association estimates that 41 million people in the United States, between the ages 40 to 74, have pre-diabetes. The six-month patient-focused campaign includes television, print, Web and radio advertising as well as public relations targeted at obese Caucasians, Latinos and African Americans living in California, Texas and Louisiana. Loomis Group’s San Francisco office will spearhead the campaign.

“This NMCT win expands our thriving medical practice into a prevalent disease state that’s growing quickly,” said Jeff Loomis, president and CEO of Loomis Group. “Consequently, diabetes is an escalating risk to our society. Loomis Group is honored to help make a difference in advancing health care awareness and improving patients’ lives through our work with NMCT’s recruitment for this diabetes prevention clinical trial.”

About Nordic Management of Clinical Trials
NMCT AB, established in 1999, is a privately owned company originating from Göteborg University. The company has developed methods for performing clinical studies more effective, in particular accelerating the patient recruitment phase. NMCT AB collaborates with most major pharmaceutical companies and NMCT has affiliates in the U.S. and Poland. The head office is located in Göteborg, Sweden. For more information about NMCT please contact Petra Ljung, Director of Media Communication, tel +46-31-761 65 09 or visit www.nmct.com.

About Loomis Group
Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations, advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Austin, Boston, Paris and Tokyo, and has affiliates in Hong Kong, Seoul and Taipei. Additional information is available at 415.882.9494 or www.loomisgroup.com.