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Agency to Leverage Brand Research, Creative and Web Efforts Throughout North America
SAN FRANCISCO - Aug. 7, 2006 - Loomis Group, an independent, integrated marketing agency, announced today that it was chosen as the agency of record by ILS Technology, a provider of secure, reliable data connectivity, to develop an ongoing, multi-market campaign for the company. The work will involve branding, creative and Web activities across North America.
“Loomis Group’s vast experience working with high-tech companies as well as strengths in the pharmaceutical and consumer markets make it a solid fit for our company as we open the next chapter in the ILS Technology story,” said Joe Cestari, president and CEO, ILS Technology. “By having all of our marketing efforts under one agency’s roof, we can develop strong, cohesive communications that will strengthen the relationships we build with our customers, partners, employees and stakeholders.”
Loomis Group will generate awareness for the Boca Raton, Fla.-based company across multiple industries, such as the automotive, pharmaceutical, food and beverage, and semiconductor sectors as well as with companies that rely on radio frequency identification technology, such as retailers and transportation companies. As part of the program, Loomis Group will conduct brand research, craft messaging points, develop a new Web site and create a strong visual identity that resonates with ILS Technology’s diverse audiences.
“ILS Technology’s revolutionary data connectivity offerings are changing the way people do business across multiple markets,” said Jeff Loomis, president and CEO of Loomis Group. ’What ILS Technology needed was an integrated agency that could communicate this vision to diverse audiences using a range of marketing tools. With our experience, industry knowledge and proven capabilities, Loomis Group became the natural choice to lead a successful awareness campaign for ILS Technology.”
ILS Technology provides data connectivity software and technology that enables connectivity, security and collaboration between intelligent devices in production environments, across enterprises and between businesses. Technologies developed by ILS Technology fundamentally change and improve the way companies share information within their own operations and with partners, customers and suppliers.
About Loomis Group
Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations, advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Boston, Paris and Tokyo as well as Beijing, Hong Kong, and Shenzhen. The company also has affiliates in Singapore, Seoul, Sydney and Taipei. Additional information is available at www.loomisgroup.com or by calling 415.882.9494.
About ILS Technology
ILS Technology, LLC, provides software technology and services that change the way companies share information - within their own operations and their end-to-end supply chain. The company’s solutions, including software as a service, enable secure and collaborative connections between intelligent devices in production environments, across enterprises and between businesses. Offering broad applicability in a wide array of industries, ILS Technology’s offerings have been field-proven in markets where the protection of intellectual property is crucial and the ability to share information from any point around the world in real time is paramount. Solutions developed by ILS Technology adhere to demanding industry standards and are adaptable to virtually any technology platform regardless of vendor. For more information, visit http://www.ilstechnology.com. ILS Technology is wholly owned subsidiary of Park-Ohio Holdings Corp. (http://www.pkoh.com), a leading provider of supply chain logistics services and a manufacturer of highly engineered products for industrial original equipment manufacturers.
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