Campaign Marks 40 Percent Response Rate, Highlights Integrated Agency's Strategy, Creative Efforts

SAN FRANCISCO — Oct. 23, 2006 — Loomis Group, an independent, integrated marketing agency, announced today that it was honored with a Gold award from the Direct Marketing Association (DMA) during its 2006 DMA International ECHO™ Awards ceremony. The agency was recognized for its QuickMortgageLoan.com (QML) “Bring More to the Table This Thanksgiving” turkey direct mailer campaign. Of 994 international campaigns from 35 countries submitted this year, only 16 campaigns were honored with Gold ECHOs.

“We are pleased to have won a Gold DMA International ECHO™ Award, a recognition that is among the most coveted an agency can receive,” said Jeff Loomis, president and CEO of Loomis Group. “Loomis Group has launched many award-winning direct mail campaigns for clients across multiple market segments—from consumer to high-technology and medical. This most recent award underscores our agency’s significant creative and strategic talents.”

Loomis Group’s “Bring More to the Table This Thanksgiving” turkey direct mailer for QML, passed three rounds of judging in the financial products and services category, where each entry was evaluated based on response results, marketing strategy and creative components. The awards were presented to the winners October 17 in San Francisco. As part of Loomis Group’s strategy, nearly 150 real estate agents in Cape May County, N.J. were targeted in an effort to educate realtors and home buyers about QML’s mortgage services. Realtors were surprised when a 25-pound frozen turkey, encased in a cooler, was delivered, along with marketing collateral outlining the campaign, right to their doorsteps days before Thanksgiving 2005. This incentive deal also included an offer of up to $8,000 in cash or a free cruise for any home buyer who accepted a QML mortgage package.

As a result of this unique, attention-getting approach, QML set up approximately 60 informational meetings, which translated to a 40 percent response rate; a staggering jump from the typical direct marketing response rate of 1 to 3 percent.

Loomis Group also won a fifth place ECHO Award for its Plantronics Multiplier Program, a 3-D mailer aimed at dealers and distributors as well as office workers who might benefit from using a Plantronics wireless headset.

About Loomis Group
Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations, advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Boston, Paris and Tokyo as well as Beijing, Hong Kong, and Shenzhen. The company also has affiliates in Singapore, Seoul, Sydney and Taipei. Additional information is available at www.loomisgroup.com or by calling 415.882.9494.

About DMA
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2005, companies spent an estimated $161 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated an estimated $1.85 trillion in increased sales in 2005, or 7 percent of the $26 trillion in total sales in the US economy (which includes intermediate sales). All together, direct marketing accounted for 10.3 percent of total US GDP in 2005.