Agency to Provide Media Relations and Event Support for Design-Forward Kitchen Ventilation Hood Company

SAN FRANCISCO — January 23, 2007 — Loomis Group, an independent, integrated marketing agency, announced today that it has been named the public relations agency of record by Zephyr, a leading designer and manufacturer of design-forward kitchen ventilation hoods for the high-end residential market.

Loomis Group will work to raise awareness of Zephyr nationwide across multiple markets including affluent consumers, kitchen and interior designers, architects, contractors and residential developers. The agency’s public relations program will focus on print, broadcast and online media, and include trade show support at the annual Kitchen/Bath Industry Show (K/BIS) and Conference.

“Loomis Group demonstrated the sophistication and in-depth market understanding required to develop and deliver an aggressive, consumer centric public relations program,” said Arcadio Lainez, director of marketing for Zephyr. “Most important, we are partnering with a team of experienced, creative PR professionals. We look forward to expanding our relationship with Loomis Group to take the Zephyr brand to the next level.”

Zephyr has been a Loomis Group client since 2004 for other marketing efforts; however, this will be the first time Loomis Group will handle Zephyr’s public relations. Loomis Group continues to provide Zephyr with a wide array of research, branding, interactive and graphic design, advertising, collateral and direct mail services. Most recently, the agency designed Zephyr’s new Web site at www.zephyronline.com. The newly designed Website is set to launch later this month.

“Zephyr is bringing a whole new level of aesthetic awareness to what has been strictly a utilitarian appliance,” said Jeff Loomis, president and CEO of Loomis Group. “Because we are a fully integrated agency, Loomis Group is able to provide Zephyr with a cohesive public relations and marketing program that will enhance the Zephyr brand and solidify their position as the premier provider of design-forward ventilation hoods. As a non-traditional, forward-thinking agency, Loomis Group is the perfect public relations partner for Zephyr.”

About Zephyr
San Francisco-based Zephyr designs, manufactures and markets a wide array of design-forward, high-quality kitchen ventilation hoods for numerous residential settings. Its product lines include Cheng Design by Zephyr, created by renowned designer Fu Tung Cheng; the innovative Elica Collection by leading industrial designer David Lewis; the sleek, exclusive Europa Collection of Italian-made hoods; and the high-performance, space-conscious Power Series.

For more information on Zephyr and its outstanding lines of ventilation hoods, visit our Website at www.zephyronline.com.

About Loomis Group
Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations, advertising, design and interactive channels. Headquartered in San Francisco, Loomis Group maintains offices in Boston, Paris and Tokyo as well as Beijing, Hong Kong, and Shenzhen. The company also has affiliates in Singapore, Seoul, Sydney and Taipei. Additional information is available at www.loomisgroup.com or by calling 415.882.9494.