Enter New Markets
Since 2002, we've helped pharmaceutical giant Abbott Laboratories establish itself in the devices market—competing as Abbott Vascular against the likes of Johnson & Johnson, Medtronic and Boston Scientific.

The key to going up against such established players? A deep understanding of the target that led us to a physician-driven campaign inspired by one simple observation: Physicians trust other physicians more than they trust medical companies.

The result? A peer–to–peer approach that has successfully cemented affinity between physicians and our newcomer brand. Physician responses have included, "It's right out there and pushes you to think," and "It's like you're talking to one of your colleagues. "That's high praise from an audience who notoriously insists they aren't affected by marketing.

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Brochure: Xact/Emboshield
Launch Kit: StarClose
Training Kit: Emboshield Training Day