Makeshifters: Crossing the Generation Gap with Great Sound
In a world of iPods and MP3s, many have forgotten the joy of truly great sound. Audio industry leaders Boston Acoustics and Denon haven’t, however. They saw an opportunity to revitalize interest in great sound among Millennials by talking to them where they spend much of their time—online. So, armed with insights into their frequently patch-worked home entertainment setups, we developed an online contest based on user-generated content designed to create affinity for our clients’ brands and engage them more deeply than a traditional approach could.

 Makeshifters video